advantages of ox-hugo and a real, bona fide Org mode would still remain.
So you see, Hugo's Org parser isn't really in competition with ox-hugo, it's in
-competition with the /other/ Hugo formats (e.g. markdown).
+competition with the /other/ Hugo parsers (e.g. markdown).
*** Thanks
Thanks to Kaushal Modi, who found this article on the googs within days of me